All websites need to be refreshed from time to time because they are a living product and the online representation of your business. A website redesign is the process of tweaking, changing or updating the content, structure, format, and/or navigation of your website. The goal is to improve performance, Google rankings and attract more customers.
Benefits of Your Website Redesign
Renewing your website design will automatically help you attract new customers.
Revamping your site can bring in more traffic, higher conversion rates and more sales revenue.
A website redesign is one of the easiest ways to improve the sales and conversion rates for the website as well as increase its marketability. You’re in the right place because a website redesign might be just what your business needs!
Is it time for a Website Redesign?
It’s easy to know when it’s time to refresh, or redesign your website:
- Does your website look outdated?
- Do you have trouble finding it on Google Search?
- Do you want more customers, but don’t know how to go about it?
- Have you received feedback about poor user experience?
Is it looking outdated?
Here are three signs that say your site looks outdated:
Bright backgrounds? You probably need something more simple or just plain white
Old-fashioned fonts? They can be difficult to read especially on mobile devices and smaller screens
Typeface too small for reading? This common issue takes away the focus from what you are offering to potential customers.
It’s relatively simple to change your site’s look and feel so that typography can be easily read by all audiences.
Your business offerings should be the focus of your page so make sure the text size looks good on any screen – big or small! Nowadays there’s less background clutter with powerful simplified messages that are easy to read and understand.
Take advantage of a website update in order to make a lasting impression on anyone who visits your business’ home page!
More Traffic from Mobile Devices
Your customers are looking for you on their mobile devices. Your website should draw in traffic. It’s essential for a business to have a healthy sales funnel if it is to survive in the current climate.
Let’s face it, COVID has changed everything. People definitely shop and select differently now. You want your new customers to find you easily.
The majority of people now search on mobile devices. Google uses mobile responsiveness as a factor. Which sites will Google serve in the search results? You want to be on page 1. So, your website must be mobile designed and optimised.
The Need for Speed
Page load time is a primary success factor for your website. It is essential to optimise your website for speed for two reasons:
Fast enough for visitors – In the past, they used the 5 second rule but it’s been replaced by the 2 second rule! Meaning that two seconds is the new threshold in terms of an average user’s expectation for a web page to load. Research shows that 40% of users click away from your site within three seconds if it’s slow to load.
Fast enough for Google to rank it – Latest Google guidelines declare that the site must load in under 2 seconds. While they haven’t started penalising slow sites yet… it’s coming!
Stay ahead of the curve. We can speed test your site and come up with suggestions for improvement while handling the technical side so you can focus on growing your business.
What we will do for you
We will take the hassle out of refreshing or redesigning your website. We start with a risk-free consultation where we look at your website together and consider your business goals.
We have a business focus for your website success. We are backed by a team of talented and experienced designers, writers, developers and marketers that can rebuild the current website and/or develop new content for your business.
We pride ourselves in keeping current in the fast-paced digital world.
You can rely on us to do our very best for you by understanding your business and putting ourselves in the minds of your customers.
YourWebPartner Website Redesign Process
Risk-free consultation to review your current website.
Revisit your business goals and ensure your messages are conveyed accurately.
Redesign your website to a new, fresh and modern look.
Give your website an optimisation boost by increasing page loading times.
Ensure your mobile users get the best experience.
Smooth over navigation glitches and remove errors for improved user experience.
Give your website an SEO boost by refreshing your keywords.
You can have a full-scale website redevelopment, or you may only need minor changes to achieve your business goals. All websites need tweaking from time to time because user behaviour patterns change over time as technology advances.
You can have the redesign and stop there, or better still, and for a very reasonable monthly fee we can provide ongoing support in the way of SEO monitoring and tweaking, as well as handling the security & maintenance for you.
We only get paid what we deserve, so you can rest assured that we only measure our success by your success!
Don’t Wait Any Longer!
You might have been putting off updating your site for a while, maybe even months, It’s time to get on the ball and make some changes. We can help you with that! Our team of experts will work with you to develop a new design that reflects your company’s brand and goals. It doesn’t matter if your site is large or small, we’ll create something beautiful, something fast and something current for any budget.
Let us take care of all the hard work so you don’t have to worry about anything but running your business! We’ll handle everything from design review, content creation, SEO optimization, web hosting, domain registration and more so all you need to do is enjoy the benefits of having a modern website.
Request a free strategy consultation today
Does your website inspire you? Are you proud of it? Is it current? Does it inspire your customers? Does it generate traffic?
Forbes magazine took a look at the lifespan of an average website these days. The results are sobering. “According to research, the average lifespan of a website is 2 years and 7 months…”
Clearly there will be variations, but you get the picture.